Hotel Turnaround Management Support

 

A hotel turnaround usually happens when the property has experienced a period of poor performance and moves into a period of financial recovery. However, turnarounds are important as they mark a period of improvement while bringing the reorganization, rebranding, and repositioning of the hotel.

 

How I do it:

  1.  Create a complex SWOT analysis which will include: 

    • Cost-reduction strategies

    • Revenue-earning opportunities

    • Market competition and positioning

    • Strengths and weaknesses of operational management

    • Technologies that can be used and disposed 

    • CRM practices based on past guests’ experiences 

    • Marketing strategies

    • Human resources policies & procedures

  2. Implement the best strategies according to the SWOT results

  3. Periodically monitoring and re-auditing the development of the SWOT strategies and turnaround

Benefits that you will see are:

  • New brand and concept based on analysis results and industry trends

  • Develop a better hotel operational structure

  • Generate  financial recovery

  • Create change management

  • Redesign guest services and experiences

  • Redesign the hotel core and vision

  • Identify a more appropriate and profitable target market.


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